Getting Your Product There is The Biggest Step to a Successful Show
You cannot have a trade show without your product, booth, accessories and other important merchandise.
Think about it…you have invested in booth space, made travel arrangements, printed new banners and flyers, you have awesome giveaways, you know you will get Hot! Hot! leads at this trade show! Your boss will be so impressed!
Then, something goes wrong…You get to the trade show floor, only to find that your booth and merchandise has not arrived. In fact, it got sent to another state or country.
Trade show logistics is integral in executing a smoothly running show with merchandise that has arrived to the correct place, on time and in one piece. Trade show logistics encompasses companies that ship locally by truck, domestically by freight truck, train or plane or internationally by cargo ship and/or plane. A reputable logistics company will have freight experts on hand at the show and also staff versed in customs to help you.
No matter where you are shipping, following the basics will make all the difference in your trade show logistics experience.
- Schedule your trade show shipment early if time permits. Many trade shows have advanced shipment warehouses where you can store your materials. Check your exhibitor prospectus for dates for your particular venue.
- Ask questions before choosing your logistics company.
Will there be an on-site freight manager to check in your shipment?
Does the company provide 24/7 service?
Do they have pre-printed shipping labels?
For international shipments, is there an international department?
Are they versed in customs?
What are their packing and crating services?
Will they assist you in filling out material handling forms and bill of ladings?
Do they offer Installation & Dismantling services?
Will they provide you with references or customer testimonials?
A reputable logistics company will offer these services and many more. Visit websites and request quotes before making your final decision. Your trade show is an investment and your merchandise an asset. By researching logistics companies and making the right choice, you will find that your trade show journey is both fun and lucrative. Your boss will be impressed!
